Introducing the Type-3 Playbook

Today we're giving our blog a name and a sharper focus. Welcome to the Type-3 Playbook.

Not Just Another Blog

There are plenty of blogs teaching web development, design, and business technology. Most of them do a good job. But we wanted to do something different — something that reflects how we actually work.

The Type-3 Playbook is exactly that: the real playbooks we use and recommend to clients.

What's a Playbook?

A playbook is a practical, step-by-step guide for getting something done. It's not a tutorial that teaches you the theory of everything — it's the document we'd hand a teammate who needs to execute. It includes:

• The exact process we follow — from brief to delivery
• The tools and templates we use — no filler, just what works
• The pitfalls we've already hit — so you don't have to
• The tradeoffs we make — because real work is never perfect
• The context for when to apply it — and when not to

What We'll Cover

The playbooks span everything we do as a studio:

• Design — brand strategy, visual identity, design systems, UI workflows
• Development — frontend architecture, CMS setups, deployment pipelines, performance
• Business — client onboarding, pricing, scoping, project management
• AI — prompt engineering, AI tooling integration, automation in production
• Content & Marketing — social media strategy, content operations, SEO playbooks

Every playbook is something we've run — either for a client, for ourselves, or both. If we haven't done it, we don't write about it.

Why We're Doing This

We've always believed in sharing what we know. But too often, advice on the internet is generic, sanitized, or written for a beginner audience that doesn't match the people we actually work with.

The Type-3 Playbook is for our clients, our partners, our future teammates, and anyone running a small studio, an agency, or a technical team that needs to ship real work.

Playbooks — not lectures. Action — not theory. Real — not generic.